![]() ![]() The answer lies in the brand’s commitment to using only the highest quality ingredients. A Cult-Favorite Makeup Brand has aggressively expanded its retail presence in over 100 cities in India. It recorded a growth rate of 4X in FY19, with sales of INR 200 crore. SUGAR has been able to achieve impressive growth as today it claims a presence of 195 outlets in India. Their products are cruelty-free and they have won numerous awards for their innovative products. They started out with just six products and have now grown to over 150 products. But it all started with entrepreneur duo with a dream! Nowadays, Sugar Cosmetics is one of the hottest makeup brands around. The brand is now available online and in stores across India. Sugar Cosmetics has since expanded its range to include eyeshadows, blushes, bronzers, and more. Kaushik Mukherjee and Vineeta Singh were now selling their products in stores all over the country, and they even had celebrity fans! Within a year, Sugar Cosmetics had grown from a small operation to a full-fledged business. All of their products are cruelty-free and made with natural ingredients. The company offers a wide range of products, from lipstick and foundation to eyeshadow and mascara. Sugar Cosmetics was created with the goal of providing high-quality, affordable makeup products to women everywhere. We are promoting a Negrosanon brand of service.Their first product was a range of brightly colored lipsticks, which quickly became a hit among Bollywood celebrities and everyday women alike. Selling Negros is not just selling the products. Let us do this together with right motive. It is community-based and proper packaging will give livelihood to hacienda folks. The “Negros Sugar Story” could be a salient point in our tourism industry. Visitors always crave for Negros delicacies. Negros produces the best food using sugar. When the sugar goes out of the sugar mill, it is another story. It features the managerial skills of the people who manage the company through thick and thin situations. The mill history is loaded with ups and downs. Mill guides enjoy telling fantastic stories and will surely brag on the by-products of sugar. will enable tourists to see mill operations and the mountain of sugar. We started with the “camarin” and the towering chimneys of “molino de sangre” and “maquina de vapor horno economico” to the present set up like that of Victorias Milling Company, First Farmers Mill, and Hawaiian-Philippine Company that produced refined sugar, “blanco directo,” muscovado and brown sugar. ![]() Each house has been made by sugar with the participation of Chinese carpenters and masons. Each house has a story to tell (love, gambling, frustration, food, family feud, local politics, vengeance in business, love triangle). Locsin, Victor Gaston, Bernardino Jalandoni, Ramon Hofileña, etc. The added attraction is the opportunity to visit the houses of the “hacendados” (the rich and the famous): Tana Dikang, Sen. The workers can always tell the visitors their hardships and joys – “Sacadas” (transient workers) have different sad and happy stories to tell. Caro-carabao ride is fun and funny, and munching sugarcane in its raw habitat is exciting. The tour can always end in the sugarcane field where visitors can join the workers in their weeding, cane slashing, cane point cutting, fertilizer application, and cane point planting. Local delicacies can always be highlighted. The adult workers can share their “composo” and “harana.” The younger generation can give a sample on the meaning of acculturation through songs and dances. ![]() The hacienda folks can show their traditional practices and rituals like the San Roque chants during the procession, the journey of Joseph and Mary, All Souls’ Day Devotion, Lenten Season liturgy, and others. They will see the important hacienda structures like the garage, chapel, encargado’s residence, bodega, and the sacada quarters. They will be made to understand on the role of the “hacenderos and jornaleros” (in the past and now). They will be given orientation on the semi-feudal structure that made sugar sweet. The Hacienda Tour will bring our visitors to the heart of the sugarcane field. The sugar industry has made history, especially the Cinco de Noviembre Revolution, the role of our leaders in Second World War, and the consequence of Martial Law in the industry. The sugar industry has made Negros and the Negrosanons. We have also to consider the local and international markets, and the role of the consumers. What is a “Sugar Story”? It is the story of our industry involving the main players (hacendero-obrero force, the sugar mill, and the sugar traders). ![]()
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